Axure Increases Conversions by 57%

About Axure
Axure was founded in 2002 to discover how to make software projects better. Since then, Axure has bridged the gaps between design, development, customers, and businesses. The company’s Axure RP platform lets users create UX prototypes that look and act like the real thing.

Business Challenge
Working with its former marketing agency, Axure advertised on Google and LinkedIn but was growing frustrated over variations in pricing. Its cost per click was rising at an alarming rate. The company also found it hard to predict the performance of its ads. Seeking better advertising results for less money, Axure began to evaluate potential marketing agencies.

“We weren’t thrilled about the experience of some agencies, nor the level of care we thought they would give us,” recalls Elaine Gilruth, Marketing Director, Axure. “But when we talked to Mark at Espresso, we were impressed by his level of expertise and the amount of thought he put into our proposal. Due to our rising costs, we figured we’d have to compromise on our programs, but with Espresso, we realized we didn’t have to.”

Solution
Axure engaged Espresso to refresh its Google and LinkedIn ad campaigns. The companies also worked together to optimize Axure’s use of its new HubSpot CRM solution—especially the reporting features.

“We would have had to teach our previous agency how to support our reporting needs, and I frankly never had the time,” says Gilruth. “Espresso came in with that expertise, which enabled us to focus on improving our results. That’s a big reason why we were able to optimize our ad spend.”

When it comes to Axure’s success with Espresso, the numbers speak for themselves. Between July 2021 and March 2022, Axure’s clicks increased by 83% and conversions surged 57%. Meanwhile, cost per click dropped by 48% and cost per conversion plunged 42%.

With Axure’s cost per conversion nearing an all-time low, Gilruth is convinced she made the right choice of agency. “Espresso’s knowledge of online advertising is a 10 out of 10,” she concludes. “And I was right about the level of care we would receive. Every time a new development comes out in the industry, Espresso is right on it and implementing changes in our campaigns to take advantage. That takes a huge amount of stress off my plate. You can’t beat that!”

Does your digital advertising program need a lift? Schedule a free discovery call with Espresso today.