Double Shot: A B2B Marketing Blog

LinkedIn Lead Gen Forms: Avoid Conversion-Killing Mistakes

Get better results from your LinkedIn Lead Gen Forms by avoiding these two common mistakes. You’ll keep prospects happy and deliver higher quality leads.

ByMark LennonInAccount-Based Advertising, Blog, Digital Advertising

B2B Marketing Trends: 10 Ways to Boost Your ROI in 2023

Knowing about these 10 B2B marketing trends will help you stay ahead of the curve and optimize your campaigns for greater ROI in 2023.

ByMark LennonInBlog, Marketing Strategy

Form Conversion Rate: Overlooked Ways to Improve Your Marketing Results

Here are some simple, cost-effective ways to boost your form conversion rate. You can also improve the quality of your marketing data for future campaigns.

ByMark LennonInBlog, Landing Pages, Marketing Strategy

Choosing the Right B2B Content Marketing Agency: A Comprehensive Guide

Discover the essential factors to consider when selecting a B2B content marketing agency. Find the perfect partner to elevate your brand's content strategy.

ByMark LennonInBlog, Content Marketing

17 Ways to Improve Your HubSpot Website Grader Score

Learn how to improve you HubSpot Website Grader score. We outline 17 different ways to boost your score (and improve your website).

ByMark LennonInBlog, HubSpot, Inbound Marketing, Website Design

B2B Data Segmentation in Four Easy Steps

Take the hassle out of data segmentation—and get better results from all your campaigns. This article breaks it down into four steps any marketing team can do.

ByMark LennonInBlog, Email Marketing, Marketing Analytics

Content Strategy for B2B: Create Yours in 9 Easy Steps

Create a B2B content strategy that answers your buyers’ questions and differentiates you from the competition. Just follow these nine proven steps.

ByMark LennonInBlog, Content Marketing, Marketing Strategy

CRM and Marketing Automation: All-in-One vs Integrated?

Many companies choose CRM and marketing automation software without giving a thought to how they’ll work together. Here’s why that leads to trouble.

ByMark LennonInBlog, HubSpot

Want True Specialization in Marketing? Hire the Right Integrated Agency.

It sounds like a paradox, but it’s true: hiring an integrated agency can give you more specialized marketing expertise with less hassle. Find out why.

ByMark LennonInBlog, Marketing Strategy