Category: Go-to-Market Messaging

ByMark LennonInGo-to-Market Messaging, Inbound Marketing, Lead Nurturing, SEO, Social Media Marketing

How Inbound Marketing Helped Mike Get His Mojo Back

Learn how Mike, a troubled salesman, got his mojo back with inbound marketing.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging

“Frame” your go-to-market message for a rich dialogue

Learn how to use sales frames to craft a more effective go-to-market message.

ByMark LennonInGo-to-Market Messaging

Facts, Figures and Features – Are These the Best Way to Sell?

Many sales pitches rely too heavily on facts and figures. But decision makers also think intuitively and emotionally. Learn how to re-craft your pitch.

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