Does your sales team complain about the leads from your marketing team? It’s a common problem. Marketing sends leads over to sales and then complains that sales doesn’t follow-up on the leads. Sales complains that they can’t get through to the prospects, or that the prospects are not interested in meeting with them. “These leads...Continue Reading
How many times has a lead generation program produced poor results? I’d guess it happens a lot more than you’d like. You just can’t get prospects to engage, return calls, or enter into a dialogue. It took a recent earthquake to give me a few ideas on how to get things rolling. A little over a...Continue Reading
Are the new leads in? The value of lead nurturing campaigns and flashbacks to the sales classic, Glengarry Glen Ross. Coffee's for closers.Continue Reading