Double Shot: A B2B Marketing Blog

Personas – a Third Dimension Brings Buyers to Life!

Viewing your buyer as an active “actor” rather than a passive “persona” is the foundation of agile marketing and highly relevant content delivered just in time.

ByMark LennonInContent Marketing, Inbound Marketing, Personas

Email Marketing – Lessons from a Japanese Garden

Email Marketing - simple, clear and focused messages.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging, Inbound Marketing

Website design – what’s new!

Website design that works well on computers, tablets and smart phones.

ByMark LennonInContent Marketing, Inbound Marketing, Website Design

Why “THE WHY” matters when building go-to-market messages

Building great marketing messages that appeal to the intuitive side of our thought processes.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging, Inbound Marketing, Lead Generation

B2B PPC – The 10 Most Common Mistakes with AdWords Campaigns

B2B PPC (pay-per-click) campaigns are different than B2C campaigns. Most B2B companies want to generate leads. Learn how to improve your PPC results.

ByMark LennonInDigital Advertising, Pay Per Click

Build Great Marketing Content – Capitalize on the Inner Couch Potato

Learn how to build great marketing content by engaging with target buyers at an intuitive or heuristic level. Tap into their inner couch potato.

ByMark LennonInEmail Marketing

What signals are you sending in your marketing content?

Effective marketing content sends the right signals to your prospects or customers. However, our inboxes are full of emails that send the wrong message.

ByMark LennonInContent Marketing, Email Marketing, Go-to-Market Messaging

Marketing Messages: Be Familiar and Be Remembered

Of the thousands of marketing messages we see and hear each day, it's estimated that we remember just four. Learn how to break through the wall of noise.

ByMark LennonInGo-to-Market Messaging

Email Marketing Strategies: Don’t Call ’em “Email Blasts”

We need to move away from the "email blasts" mentality if we want to produce great results with email marketing. Learn more email marketing strategies.

ByMark LennonInEmail Marketing