Double Shot: A B2B Marketing Blog

How to Grow Your Twitter Followers Using Social Media Marketing Services

Discover how to work with a social media marketing services partner to build a Twitter following using Quora, LinkedIn, and Blogs.

ByMark LennonInSocial Media Marketing

B2B Lead Generation: What Works, What Doesn’t

Are you finding that the same old B2B lead generation strategies aren't working as well as they used to? Read this article on what does work.

ByMark LennonInLead Generation

How a B2B Marketing Agency Can Prevent Social Media Ghost Towns

Discover how a B2B Marketing Agency can help prevent your social media accounts from becoming social media ghost towns.

ByMark LennonInContent Marketing, Social Media Marketing

Website Redesign Tips: Indiana Jones and the Raiders of the Lost ROI

Is your website redesign a temple of doom? Discover your lost ROI in your next website redesign with 10 website redesign tips from Espresso B2B Marketing.

ByMark LennonInLead Generation, Marketing Strategy, Website Design

5 Ghastly Habits a B2B Marketing Agency Can Help You Break

Discover 5 marketing habits that can diminish your lead generation efforts and find out how hiring a B2B Marketing Agency can help to curb them.

ByMark LennonInLanding Pages, Lead Generation, Pay Per Click, SEO, Social Media Marketing

PPC vs. SEO – Are you missing the opportunity SEO offers?

PPC vs. SEO - Do you use PPC (pay per click) ads but haven't optimized your website using SEO? You're probably missing a significant opportunity.

ByMark LennonInPay Per Click, SEO

Death of the Salesman?

The amount of info available on the web means buyers don't need sales people as much as in the past. Does internet marketing mean the death of the salesman?

ByMark LennonInInbound Marketing, Lead Nurturing