Double Shot: A B2B Marketing Blog

Seven Steps to Marketing Success – A Program for Content Marketing

Going to market with a single tactic is like fielding a team with only one player. A multi-channel approach to content marketing.

ByMark LennonInContent Marketing, Inbound Marketing, Marketing Strategy

Using inbound marketing to lower lead generation costs

Inbound marketing is a cost effective way to generate leads and is great front end to insider sales. Read this article to understand why.

ByMark LennonInInbound Marketing, Lead Generation, Marketing Strategy

Is cold calling dead? The birth of content marketing.

Is cold calling dead? B2B buyers are using the internet for information and education. B2B marketers need to use content marketing to reach target buyers.

ByMark LennonInContent Marketing, Inbound Marketing, Lead Generation, Marketing Strategy

Go-to-market messaging – just like in the movies!

Build a rich digital conversation with targeted go-to-market messaging for content marketing programs.

ByMark LennonInContent Marketing, Go-to-Market Messaging

Lead Generation. It’s not just a run around the block.

Lead generation - a single marketing tactic if used in isolation often leads to disappointing results

ByMark LennonInEmail Marketing, Inbound Marketing, Lead Generation

Why do I blog? It’s all about lead generation.

Blogging is good business because it helps with lead generation. Read this helpful article to learn more about how to get started.

ByMark LennonInBlog, Blogging, Inbound Marketing, Lead Generation

Social media marketing: Facebook and Twitter not just for teenagers.

Think social media is just for teenagers? Think again. Social media marketing belongs in every marketing and lead generation strategy.

ByMark LennonInBlog, Blogging, Inbound Marketing, SEO, Social Media Marketing

Go-to-Market Messaging: Perfecting Your Elevator Pitch

An essential part of your company's go-to-market messaging is your elevator pitch. Want to know how to create a better elevator pitch? Read this article.

ByMark LennonInGo-to-Market Messaging

A killer marketing message – selling tips from a pub in Ireland!

In this fun article, we break down the elements of a killer marketing message.

ByMark LennonInGo-to-Market Messaging, Marketing Strategy

Potato-Potahto – Is there a difference between lead progression and lead nurturing?

In inbound marketing circles, you often hear people use the terms “lead progression” and “lead nurturing“somewhat interchangeably. Are they different phrases for the same thing or are they related, but different concepts? Ardath Albee, author of the book, “eMarketing Strategies for the Complex Sale“, is a true thought leader in the field of eMarketing and...

ByMark LennonInContent Marketing, Inbound Marketing, Lead Nurturing, Lead Scoring

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