Double Shot: A B2B Marketing Blog

Dear Espresso B2B – Does Size Matter?

Dear Espresso B2B, We’re an information technology consulting company based in Michigan. We have a marketing department of just one person – that’s me. Our marketing budget is not large, we cannot afford to hire a marketing firm to build a huge presence on the web. Do you have any suggestions on how we can...

ByMark LennonInSEO

Inbound Marketing 101 – How to Create an Inbound Link Using Anchor Text

One of the key strategies of inbound marketing is to improve your website’s search rankings and to drive more traffic to your website. You can do this by participating in other people’s blogs, discussion groups and social media sites. When you create a new discussion or add a comment to an existing discussion, and link...

ByMark LennonInInbound Marketing, SEO

Mark Twain and Lead Nurturing – Just Get Started – 10 Easy Steps

Getting started with your first lead nurturing campaign doesn't have to be difficult. Here's a simple 10 step plan to get you started.

ByMark LennonInContent Marketing, Landing Pages, Lead Nurturing, Marketing Analytics

Dear Espresso B2B – Should I change my aftershave?

Dear Espresso B2B, I get the whole inbound marketing thing and we’re pretty good at generating interest in our products. Problem is, it’s hard to get face-to-face meetings once we’ve generated initial interest. My boss “Greg” is really on my case to get meetings with these guys, but they keep pushing back. Is it okay to...

ByMark LennonInContent Marketing, Lead Nurturing, Sales Tips, Social Media Marketing

These leads suck! Why you must define what constitutes a good lead.

Does your sales team complain about the leads from your marketing team? It’s a common problem. Marketing sends leads over to sales and then complains that sales doesn’t follow-up on the leads. Sales complains that they can’t get through to the prospects, or that the prospects are not interested in meeting with them. “These leads...

ByMark LennonInLead Generation, Marketing Strategy, Sales Tips

Lessons from my plumber – how to unclog a lead generation pipeline.

How many times has a lead generation program produced poor results? I’d guess it happens a lot more than you’d like. You just can’t get prospects to engage, return calls, or enter into a dialogue. It took a recent earthquake to give me a few ideas on how to get things rolling. A little over a...

ByMark LennonInGo-to-Market Messaging, Lead Generation

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Double Shot: A B2B Marketing Blog

Dear Espresso B2B – Does Size Matter?

Inbound Marketing 101 – How to Create an Inbound Link Using Anchor Text

Mark Twain and Lead Nurturing – Just Get Started – 10 Easy Steps

Dear Espresso B2B – Should I change my aftershave?

These leads suck! Why you must define what constitutes a good lead.

Lessons from my plumber – how to unclog a lead generation pipeline.

Lead nurturing campaign tips and flashbacks to Glengarry Glen Ross

How Inbound Marketing Helped Mike Get His Mojo Back

“Frame” your go-to-market message for a rich dialogue

Facts, Figures and Features – Are These the Best Way to Sell?