Demand Solutions Increases Lead Generation By Over 400%

About Demand Solutions
Demand Management, Inc., is a global supply chain software. Their solutions for manufacturers and distributors are designed to increase forecast accuracy, improve customer service levels, and reduce overall inventory to maximize profits and lower costs.

Business Challenge
Initially, the company was looking for a vendor with SEO experience both within the US and abroad since their previous vendor’s expertise was more domestically focused. After engaging in monthly SEO services, Demand Solutions’ Vice President of Marketing left the company, and Demand was in need of a full-service marketing agency to take on all marketing initiatives.

Espresso optimized Demand Solution’s web performance in the US, Europe, and Asia by providing SEO services on a monthly basis. When the company’s VP of Marketing left, Espresso took over all digital marketing efforts. Espresso also provided all copy for Demand’s annual magazine, meta tags, and website.

Further, Espresso generated monthly reports and tracked everything through Demand Solutions’ CRM system. They helped Demand Solutions evaluate and incorporate new tools to improve the way they tracked and managed progress, such as Hootsuite and HubSpot.

“Espresso has a structured, disciplined approach, so trust that their team really knows what they’re doing. What they’re able to bring to the table is worth the investment because finding a vendor with their skill set is hard to come by,” said Bill Harrison, President of Demand Solutions.

Espresso was able to dramatically improve web traffic, online performance, and generate qualified leads with a team of highly skilled individuals.

“Our lead generation has increased by over 400% since Espresso started working with us consistently. Additionally, the quality of those leads has significantly improved—they’re more qualified compared to previous years,” said Harrison.

Does your digital advertising program need a lift? Schedule a free discovery call with Espresso today.