DirecTech Labs Increases Website Traffic and Qualified Leads

About DirecTech Labs
DirecTech Labs uses data to uncover previously invisible patterns of seller and customer behavior. Their A.I., Distro turns existing field communications into targeted retention machines.

Business Challenge
DirecTech Labs knew there were two parts of the marketing funnel that were important: driving marketing qualified leads (MQL) and turning those leads into sales qualified leads (SQL). They had trouble driving leads and were looking for an agency to help with lead generation.

Espresso produced high-quality content for DirecTech Labs, and helped the company adopt a marketing strategy that mostly focused on that content. This content explained to the company’s target market how to solve the problems they were facing. Espresso also helped with the ideation of video marketing and started managing SEO to help increase organic traffic.

“They dove headfirst into our business, which has a lot of uniquities. Many people have a steep learning curve when they’re trying to understand what we do, but it didn’t take Espresso long to get to know our business and our target market,” said Michel Bayan, CEO, DirecTech Labs.

DirecTech Labs organic traffic increased and people began engaging with their content. Before the company started working with Espresso, they had a very hard time generating MQLs. They had to meet with CEOs personally or email contacts in the industry. Now, they rarely do that. DirecTech Labs has a list of a couple of hundred people that are moving through their marketing funnel and many of them turn into SQLs.

“In addition, they’re very metrics-driven and helped us tweak our HubSpot so that we could manage all the analytics,” said Bayan.

Does your digital advertising program need a lift? Schedule a free discovery call with Espresso today.