LinkedIn and Facebook offer sophisticated advertising platforms to B2B marketers. Both platforms allow you to target potential buyers by geography, industry, title and many other firmographic and demographic criteria.
LinkedIn and Facebook advertising extends and enhances your content marketing strategy. Using custom audiences, you can target different ads at different target buyers. How about offering different content for each stage of the buyer’s journey? This is possible using custom audiences.
Need some help designing or managing your B2B social media advertising campaigns? Contact Espresso. We’d love to work with you.
Here’s a good read if you need inspiration for your next campaign design.