Control of the sales process is shifting from the marketing department to the customer – and it’s all because of the internet and social media.
Today, brands are controlled less by marketing departments and more by the people who are talking about the brands online. Smart companies use social media services to listen to customers, respond, and engage in meaningful conversation.
Making social media work for a B2B company is different than with a B2C company. While Facebook may be the best social site B2C, LinkedIn could be better for your B2B business. Learn more about making social media marketing work for your B2B company. Contact us today.